November/December 2016  
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"Without humor, life is boring.  Without love, life is hopeless.  Without friends, life is impossible.  Laugh, love and celebrate with family and friends this holiday season."

  • President's Report by Lou Mayo
  • A Guide to Facebook Live marketing 
  • Association Dues are due December 1
  • Tips to Convert Online Leads
  • Members Suspended for failure to take Code of Ethics training
  • Agent Reviews
  • 2016 Committee Accomplishments
  • Call for 2017 Committee Volunteers
  • New Member Reception a Hit
  • Order a Welcome Home License Plate
  • Affiliate REALTOR® Committee articles
  • Membership Notices
  • Events and Education


by Lou Mayo

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Thank you

Here it is, my last REALTOR® Association of Pioneer Valley Presidential message. (frowny face) 

2016 is almost to an end.  It feels like yesterday that I started my official duties as your President.  It has been a wonderful year representing all of you across the state and the country.  I’m confident that we are in great hands with our 2017 Officers, Rick Sawicki, Ed Alford, Kelly Bowman, Sue Drumm and directors.

It’s hard to believe all that was planned and accomplished in a short 12 months.  Click here to see the RAPV COMMITTEE ACCOMPLISHMENTS of 2016.

It takes a collective effort to make an association like ours viable, and I think it is only fair that special thanks also go out to all the volunteer members including our 2016 Board of Directors, President-Elect - Richard Sawicki Jr., Treasurer - Edward Alford, Secretary - Sue Drumm, Immediate Past-President - Dawn Henry, our State Directors as well as the chairmen and women of our busy committees and all those who have served.  THANK YOU all for all of your hard work.  

RAPV plays a vital role in our profession, and I hope that in the coming years each member will find a way to serve the organization that serves you.  We will continue to monitor legislation that affects your ability to practice real estate and those that affect private property rights.  We will continue to provide affordable networking and education opportunities.  If you have stepped up in the past, we thank you.  If you have not yet, now is the time.

I thank you all – the members of RAPV – for allowing me to serve you as president over the last year.  It has been an honor, a joy, and an experience that I will always cherish.  I have met many new, interesting colleagues, made many new friends, and enjoyed it to the fullest.  I look forward to seeing you at upcoming RAPV events.

Lastly, special thanks to our RAPV office staff for making this a very successful year.  We are truly blessed to have such great and caring staff at the RAPV.


Facebook is the ultimate social media platform.  It allows users to do an abundance of free marketing. It does not take much to become savvy at posting, liking and sharing photos, but Facebook Live is a whole new area many are intimidated to explore. Use this guide to help get your foot off the ground in live-streaming. 



Pay DuesValue of membership
50 Ways NAR is Indispensable to Your Business

Members may pay their dues online at the member portal.  If you prefer sending a check you may do so.  A copy of your personalized dues bill is on the member portal.  As was announced last year, dues bills are no longer mailed. 

REALTOR® dues for 2017 are $636.  RAPV dues did not increase.  MAR dues increased $10.  Dues includes membership in the National Association of REALTORS®, the Massachusetts Association of REALTORS® and the REALTOR® Association of Pioneer Valley.  

A late fee is assessed to those members paying dues after December 31, 2016.  Checks returned for insufficient funds will be assessed a $30 fee.  

If you have questions, contact Erin Percoski, RAPV Bookkeeper at 785-1328 or  We value you membership.  Thank you.


3 Tips to Convert Online Leads Every Time 

Capturing leads may be easy, but converting them requires a little more effort. Learn some tips on how to increase your conversion rate.


To avoid suspension, REALTORS® need to complete 2.5 hours of Code of Ethics training between January 1, 2013 and December 31, 2016.

REALTORS® need to take and complete a 2.5 hour NAR approved Code of Ethics training class by December 31, 2016.

The remaining classes are a webinar on December 9 from 2 to 4:30 p.m. and a class at RAPV on December 20 from 9 to 11:30 a.m.

You may also take the class online at the MAR Education Ceneter.  Once on the site, scroll down and open the REALTOR® Association of Pioneer Valley.  You will need to create an account to use the MAR Education Center.  If you have questions on using the MAR Education Center, contact Peggy Duffy Shea at 781-839-5513 or email her at   

If you are not sure you completed the training, check your education history on the Member Portal.

Direct questions to Laura at 785-1328 or

An Easier Way to Get the Reviews You Want


Reviews can mean a lot when it comes to pulling in new clientele. It may sound daunting to ask for reviews, but here are some tips to ease that task. 

2016 Committee Accomplishments

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2016 was a great year for the RAPV committees.  Products and services were offered.  Education and events were planned and successfully accomplished. An atmosphere of teamwork propelled REALTOR® and Affiliate members to accomplished a great many things - all for the benefit of the members.  Take a look at the 2016
Committee Accomplishments.


Call for 2017 Committee Volunteers

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Earlier this month we sent out a notice calling for volunteers for 2017 committees. 

If you are interested in serving on a committee, we need you to complete a 2017 committee sign-up form.  If you were on a 2016 committee, we do not assume to know if you wish to continue on the 2017 committee.  
If you already completed and returned the form, thank you.  If not, please use the online procedure to sign–up.  If you prefer to fill out a paper form and fax it over, use this form.  Disregard the deadline date.  The deadline to sign-up has been extended.  Fax 413-731-7125, attention Kim.  

Your involvement is much appreciated.  Your time and expertise assists us in providing services to help members succeed.  Thank you.

New Member Reception Hits all the Right Notes
leadership and staff welcome new members
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Members met with the RAPV leadership and staff to socialize and share products and services to help them suceed.  No long speeches, no heavy lifting.  It was an evening of food, music and drinks.
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Elias Acuca administers the REALTOR® oath to the new members.  They went away with their REALTOR® pin and information about membership benefits.

"I came home so energized after meeting other new agents and being able to meet some of the directors personally that I felt compelled to write to you immediately!  Thank you very much for your time and efforts."
Terry Young-Hooper
Property One Real Estate, Belchertown

New members who attended: Kate Barry, Stephanie Bayliss, Linda DiSanti, Kelly Dunphy, Karen Ford, Valmarie Hunter, Elizabeth Kelleher, Jessica Kelly, Vy Lefebvre, Melissa Lemanski, Jim Pollard, Samantha Ross, Julie Servis, Geoff Spier and Terry Young-Hooper.   

Order a Welcome Home License Plate

Your purchase of a Welcome Home license plate will help provide additional funds to continue the efforts of the MAR Charitable Foundation which has awarded over $400,000 in grants across that state, including to housing and homeless organizations in the Pioneer Valley.  The house graphic on the license plate personifies the ability to pursue the American Dream of owning a home. 

To learn how to purchase the $40 Welcome Home license plate, visit Welcome Home.


Affiliate-REALTOR® Newsletter
New Stationery
The Affiliate-REALTOR® Committee periodically produces a newsletter which delivers the latest in legal and financial news.

In this issue:


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Elena Acevedo (Longmeadow), Danielle Barton (Wilbraham) and Julie Servis (Westfield) with Real Living Realty Professionals; Elizabeth Atwood with Wolcott Realty (Russell); Katherine Barry with Century 21 A-1 Nolan, LLC (West Springfield); Sarah Cameron with Coldwell Banker Residential Brokerage (Longmeadow); Sheri Dever, Alexis Franco, Michael Gallagher, Lisa Kirby (Longmeadow), Marie-Reine Raheb, Amy Williams (Feeding Hills), and Adam Taylor (Northampton) with Keller Williams Realty; Charles Drago, Lucas Giusto, Aaron Mackenzie, Chenoa Robertson Mackenzie and Travis Williams with Rovithis Realty (East Longmeadow); Kathleen Howell with Century 21 Toomey-Lovett (Ware); Todd Kazunas with Gallagher Real Estate (Holyoke); Eric Lottermoser with Valenti Real Estate (Agawam); Christina Pietras with Ideal Real Estate Services (Ludlow); Dominic Santaniello with Christine Santaniello Realty (Southwick); Anneliese Townsend with Ayre Real Estate (Agawam); and Dale Zlotnick with William Raveis Real Estate (East Longmeadow).

Donna Duaval-Bryskiewicz with Duval Realty Group (Longmeadow).

Samantha Banning with Skinner Real Estate Services (South Hadley); Janice M. Cullen with ERA M. Connie Laplante (South Hadley); Maria Donato and Joann Perrier with RE/MAX Swift River Valley, LLC (Belchertown); Marisol Franco with Real Living Realty Professionals (Wilbraham); Mary McGuire with Borawski Real Estate (Northampton); Billie Jean Petrie with RE/MAX Professional Associates (Wilbraham); Laura Scott with Five College REALTORS® (Amherst); and Bradford  Spry with Coldwell Banker Upton Massamont (Amherst).

Paul Manzi with United Bank (West Springfield).




To view and print a registration flyer, and to register for classes and events, go to

November 29
Three C.E. classes at RAPV with instructor Peter West.  $25 member.  Add $5 at he door. 

December 7 
Annual Holiday Bus Trip to NYC. $40 pp.  A second bus has just been added.  Leaves the RAPV parking lot at 7:30 a.m.  Leaves NYC at 8:00 p.m. for the return trip. 

December 9
Code of Ethics webinar - a must for REALTOR® members.   Per NAR policy, membership is suspended if you fail to take the 2.5 hour approved training.  Training must be completed by December 31, 2016.  $15 pp. 

December 15
Annual RAPV Holiday Luncheon at the Log Cabin.  $23.00 pp.  11 a.m. to 2 p.m.  Pre-regisration is required.  Space is limited.  No walk-ins.

December 20
Code of Ethics class at RAPV - a must for REALTOR® members.   THIS IS THE LAST CLASS OFFERED AT RAPV IN 2016.  Per NAR policy, membership is suspended if you fail to take the 2.5 hour approved training.  The training must be completed by December 31, 2016.  The $25 pp.  Add $5 at the door.  


  • January 12 - Installation of 2017 President Rick Sawicki and the 2017 Officers and Directors.  Log Cabin
  • January 13 - Deadline to submit the 2016 President's Award applications
  • January 18 - New Member Orientation
Questions about education contact Laura Herring, 785-1328,

Questions about meetings and events contact Kim Harrison at 785-1328,

Thank you

2016 Annual Sponsors

Monson Savings Bank
Peoples Bank
United Bank

 First Niagara Bank
Bert Hill Movers
Country Bank for Savings
Easthampton Savings Bank
Farmington Bank
Freedom Credit Union 
Gove Law Offices
Greenfield Savings Bank
Greenfield Cooperative Bank
Radius Financial Group 

The annual sponsors make it possible
to keep ticket prices down for RAPV events.  Thank the sponsors when
you see them and take advantage
of the services they offer.

Health Insurance
for NAR Members


Got a question about anything NAR?   Call 800-874-6500.



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The purpose of RPAC is clear: Realtors® raise and spend money to elect candidates who understand and support Realtor® interests. The money to accomplish this comes from voluntary contributions made by Realtors®.  RPAC doesn’t buy votes.  RPAC supports industry-minded candidates.  These candidates support the issues that are important to your profession and livelihood.

Some information below is password protected.  Members will need their NAR login name and password.  


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For office and classroom rentals contact Laura Herring at or call 785-1328.  

For event and education sponsorship opportunities contact Kim Harrison at
785-1328 or

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No Charge

December 6

9:30 - 11:30 a.m.
CMA and Market Reports
1:00 - 3:00 p.m.
Pinergy's Listings Management

December 13
9:30 - 11:30 a.m.
Getting Started with Pinergy: Searching for Listings
1:00 - 3:00 p.m.
Pinergy Overview: 3rd Party
Programs, Settings and Tools

To register, visit
and access Training & Resources or call 800-695-3000, option 1.


The Legal Hotline offers Designated Realtors®, office managers, and other authorized callers access to staff attorneys who can assist you with questions about state and federal laws and regulations, permissible business practices, and important court rulings affecting real estate practitioners.  

Call 800-3700 5342 or e-mail to  
Hours of operations are Monday-Friday from 9 a.m. to 1 p.m.

REALTORS® Pledge of
Performance and Service


Special rates from Executive Valet

$6.95 per day
(up to 24 hrs)

$34.75 per wk
(plus 8% airport access fee, 6.35% tax and fuel surcharge)


Available when you present the RAPV Special Executive Valet parking card.  Pick up your card at RAPV, or call 785-1328 to have it mailed to you.

Views and advertising are not necessarily endorsed by RAPV.  The information contained within should not be constituted as a recommendation for any course of action regarding financial, legal, accounting, business practice, or any other matter, by RAPV or its authors.  Links are provided as a convenience. RAPV has not reviewed all the information on other sites and disclaims any responsibility for the content, products or services that may be offered. Inclusion of a link to another site does not indicate any endorsement or approval of the site or its content.

2016 Officers
Lou Mayo, President
Richard R. Sawicki Jr.,  President-Elect
Edward Alford, Treasurer
Sue Drumm, Secretary
Dawn M. Henry, Immediate Past-President

2016 Directors
Elias Acuna
Kelly Bowman
Shawn Bowman
Suzi Buzzee
Ray Hoess-Brooks
Janise Fitzpatrick
Sue Rheaume
Russell Sabadosa

Realtor® of the Year
Elias Acuna

Affiliate of the Year
Brian Risler

Members on the MAR Board of Directors:
Elias Acuna
Kelly Bowman
Lou Mayo
Susan Renfrew
Linda Rotti
Richard Sawicki
Brian P. Sears

Raymond Authier
Sue Rheaume
Russell Sabadoso
Vincent Walsh 

An alternate is called to attend a MAR BOD meeting when a State Director can't attend.

Additional RAPV representation on MAR Board of Directors: Dawn Henry as MAR Western Region Vice President. Kevin Sears as NAR Region 1 Vice President and Edmund G. "Gil' Woods as 1995 NAR President. 

Ben Scranton, RCE, ePRO, Chief Executive Officer
Kim Harrison, Membership and Community Outreach Coordinator
Laura Herring, Education Coordinator
Joanne Leblond, Receptionist
Erin Percoski, Bookkeeper

Copyright 2000-2007 REALTOR Association of Pioneer Valley. All rights reserved.
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